"Greedy Bastard" burger criticized

Rob Beschizza 4:10 am Mon Jul 13, 2015

burger

A very large hamburger marketed by New Zealand food chain Burger Fuel has attracted the ire of national regulators.

Though agreeing that it is a light-hearted use of the phrase intended to attract teens rather than offend anyone, the Advertising Standards Authority said that the "Greedy Bastard" should not be on billboards.

"I'm sure this humour appeals to the young adults it is trying to lure into its restaurant," the anonymous and officially-upheld complaint said, "but to force the name upon people in large type in public is not acceptable."

Burger Fuel rebuked for bad language [via Arbroath]

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