French ad authority bans e-bike commercial because it "discredits the automobile sector"

Mark Frauenfelder 10:21 am Thu Jul 2, 2020

The Professional Advertising Regulatory Authority (ARPP) of France has banned the airing of a television commercial for VanMoof electric bikes. From a statement by VanMoof (Via Core77):

According to the ARPP, certain shots of the car's reflections "discredit the automobile sector […] while creating a climate of anxiety." It is notable that the ARPP rejected what would have been one of the first bike ads on French TV, despite recently pledging to reinforce the sustainability aspects of their policies.

The [banning] decision comes at a time when the French car industry is in trouble, with sales plummeting due to COVID-19 and widespread economic decline on the horizon. In a bid to support the sector – responsible for almost a third of the country's greenhouse gas emissions – the government recently introduced a recovery plan worth €8 billion.

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