The Guardian's Deborah Orr is probably right that the Marks and Spencer "shwopping" initiative is "an ugly word for a dubious enterprise", but I am rather taken with this promotion for the program. M&S is encouraging shoppers to "shwop" — swap their old clothes for discount vouchers when they buy new clothes at M&S, with the old clothes going to charity — and to promote the affair, they covered this large Truman Brewery warehouse building off Brick Lane with used clothes, to great effect.
Building covered in old clothes
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Dessert cheesecake wafer bear claw fruitcake. Fruitcake chupa chups donut candy canes marzipan. Apple pie sweet roll tart chocolate cake macaroon marshmallow carrot cake gummi bears sweet. Pastry sugar plum… READ THE REST
Save 50% on a 1-year subscription to Dashlane's premium password manager
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