There's jockstrap huffing in this TV commercial for Gain

Please don't shoot the messenger on this one. But to show how mad advertising has become, I present to you this super-weird commercial for Gain laundry detergent where a boy sniffs a jockstrap.

Here's the premise: Two boys (the "Martinez brothers") attempt to prank their napping "dad" by placing a jockstrap (that they just pulled out of a gym bag with a stick) on his face. What the young pranksters don't know is that the jockstrap has been washed with Gain, which has effectively eliminated the man-crotch aroma. So, instead of being woken up in disgust by the smell of his own junk, the dad just smiles and keeps on sleeping. Confused, the older boy then takes the jockstrap back and gives it a deep huff. The announcer says, "That, boys, is the sweet smell of defeat."

I'm laughing so hard. Who greenlighted this?! And what parent would be ok with their child taking an acting role that involves sniffing a jockstrap to sell laundry detergent?

The internet has questions too:

(WOW)