IKEA's new Lurvig collection literally translates to "shaggy," which is appropriate because it's made just for pets.
The line includes scratching mats (that wrap around IKEA table legs), aesthetically-pleasing beds, and a variety of bowls, leashes, toys, and other pet care accoutrements. IKEA writes that it was created by "pet loving designers with support from trained veterinarians."
According to Mashable, the collection piloted in Japan, France, Canada, U.S and Portugal (Algarve) just this month. It will open up to the rest of the world in March 2018.
Some pooches in Japan are already enjoying pieces from the collection:
https://www.instagram.com/p/BaBvaPvlRJJ
All items are affordable, ranging from 79 cents and up. One of the most expensive items is a cubed cat house that's reminiscent of an old-fashioned TV set. It costs $54.98.
IKEAで10月から、ペットのいる家庭向けの家具シリーズを出すぞ。公式リリースは10月5日みたいだけど、一部もう店頭に並んでいるし、コーナーも作ってる。ブラシとか小物もいっぱいあるで。
LURVIG/ルールヴィグ https://t.co/P1ac9XJNpH pic.twitter.com/Gh3uEg1gpM
— pwpmdsp (@pwpmdsp) September 29, 2017
The entire catalog is here.