New Disruptors 54: Wait a Cotton-Picking Minute

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Jay Fanelli and Nathan Peretic know how to go it on their own. They've done it not just once, not just twice, but now three times. They formed the interactive-services company Full Stop Interactive, out of which United Pixelworkers was formed, a company that produces fine wearable merchandise. And United Pixelworkers gave birth to Cotton Bureau, a site that uses crowdfunding to pick which shirts should get printed. Now they're doubling down and focusing entirely on the T-shirt and merchandise businesses.

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Things we mention in this episode:

Aaron Draplin runs his own design firm, Draplin Design Co., and collaborates with Jim Coudal on Field Notes. I interviewed Jim in January 2013 and Aaron in September 2013.

Pittsburgh defied the United States Board of Geographic Names to keep an h at the end of its name. Dribbble lets designers show off their work.

We talked through several different methods of T-shirt printing, including traditional silk screening and digital printing or direct-to-garment printing, in which something akin to an ink-jet printer outputs ink onto clothing.

The Incomparable T-shirts, with art by The Icon Factory, sold in the hundreds. If you see a zeppelin, you're probably in a parallel universe.


The New Disruptors is a podcast about people who make art, things, or connections finding new ways to reach an audience and build a community. Glenn Fleishman is the host, and he talks with new guests every week. Find previous episodes at the podcast's home.