John Keel (1930-2009) was a Fortean journalist (and personal inspiration) best known for his book The Mothman Prophecies, turned into a 2002 movie starring Richard Gere. But Keel's first book, Jadoo, is my absolute favorite. Published in 1957, it chronicles Keel's journey through "the Orient" seeking out the Indian rope trick and other examples of magic and supernatural strangeness called "Jadoo." Keel's curiosity comes through in these fantastic tales of high weirdness and odd characters. According to Doug Skinner, who maintains the John Keel blog, when Jadoo was published the book "was promoted in many ways: interviews, excerpts in magazines, and a Keel snake act in a Manhattan store window. There was also a song" recorded on a 78. Have a listen to it here and also read Jadoo for free on Scribd.
"Jadoo" by John Keel