Man critical of decision to site two virtually identical tire shops next to same Taco Bell

Rob Beschizza 5:33 am Wed May 15, 2019

A man in Mount Juliet, Tennessee, was confused when the Tire Discounters next to Taco Bell refused to honor a quote, then bemused to learn that the place he'd called was actually Discount Tires—on the other side of the Taco Bell.

"What I experienced that day was crazy, funny, yet I'm still mad at the asshole who did this," adds Michael Gearlds.

Gearlds offers a simple but perfectly cromulent critique of the hotelier model of location competition, the hotelling principle of minimal differention, and their spread to other retail segments.

I wanted to see if the restaurant on the other side of the tire shop was a Chipotle, but according to Google Maps it's a Red Robin.

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