"I can see the blood, but what's in it?" asks the cantankerous celebrity chef Gordon Ramsay about a burger before taking a bite, in an episode of Kitchen Nightmares.
After he tastes it, Ramsay says, "that is hideous" and moves the plate away.
The restaurant owners get mad at Ramsay, and even madder at their executive chef, after he serves a differently prepared burger to Ramsay which the show host declares "delicious."