The $63 billion takeover of Monsanto by Bayer prompted a thorny branding question: what to call the new company? The company's management has announced its decision: the new company will be called "Bayer," despite the name's longtime association with Nazi slave labor camps, fatal human subjects experiments conducted on prisoners supplied by the Nazis, and complicity in the production of Zyklon B, the lethal poison used in concentration camp gas-chambers.
But for all those sins, the company name is still apparently less toxic than "Monsanto," a name that has become synonymous with immoral attempts to corner the world's food supply and patent life-forms.
(via /.)
