Snapchat removes ad that asks people if they would like to "Slap Rihanna"

Mark Frauenfelder 11:05 am Thu Mar 15, 2018

Rihanna criticized Snap for running an ad on its platform that asked users if they would rather "Slap Rihanna" or "Punch Chris Brown." In 2009 Chris Brown beat Rihanna so badly that she was hospitalized.

Snap told Newsbeat the advert, which was only published in the US, was published "in error" and had been removed immediately.

Ads on the social media platform are subject to a review process, while it also has a list of banned content.

Snap said: "The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware."

Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG

— Royce Mann (@TheRoyceMann) March 12, 2018

pic.twitter.com/VE4AT8zmYe

— Roc Nation (@RocNation) March 15, 2018

Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.

— Chelsea Clinton (@ChelseaClinton) March 12, 2018

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