The truth behind giant hillside letters:
Giant capital letters adorn hillsides near many cities and towns in the American West. These letters, typically constructed of whitewashed or painted stones or of concrete, are cultural signatures. They serve as conspicuous symbols of community and institutional identity, and they represent an idea, perhaps traceable to a single point of origin, that diffused quickly and widely early in this century…
Hillside symbols have a surprisingly respectable history dating back some eighty years. To a remarkable extent the letters can be traced to a single decade, 1905-1915. They have almost always been built and maintained by college or high-school student groups. The earliest letter-building projects were devices for defusing increasingly violent inter-class rivalries, which college administrators and faculty found difficult to control. It apparently worked. Making a letter was often a gala community event, an organized "men's workday" declared a formal school holiday, with picnic lunch and supper provided by campus women.
(via Memepool)
