Rice Krispies promotional record from the 1980s

Mark Frauenfelder 1:29 pm Wed Sep 17, 2008

WFMU's Beware of the Blog kindly digitized a promotional record for Rice Krispies from the 1980s.

Medley 2 is a strange but instantly classic piece of promotional fluff. It opens with that '80s rock groove and lots of overproduced guitar, and it's hard to knock lyrics like, "Cruising to the kitchen, got breakfast on my mind."

Then it gets bizarre. Really. At 1:14, there's a strange psychedlic interlude that sounds like George Martin's countdown for the pre-orchestral studio track of the Beatles' "A Day in the Life." Two seconds later, it goes country. Finally it closes out with perhaps the greatest New Wave song ever written in support of a breakfast food. Images of Lena Lovich and CBGBs will be dancing through your head, and Snap, Crackle, and Pop even drop in for some backing vocals.

Snap, Crackle, P-P-P-POP!

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