Mary Meeker, a venture capitalist at Kleiner Perkins Caufield & Byers, has released the 230-page slideshow for her annual "Internet Trends" report. I've just started going through it and it's fascinating. What learned in the first 30 slides or so: Population growth is slowing, household debt is increasing, people are living longer, GDPs have been below average in recent years, smartphone sales are slowing, and user-generated video is the new big thing.
From Washington Post:
Even more than photos, user-generated video content is redefining marketing. As Meeker notes, Candace Payne’s viral video in a Chewbacca mask, viewed over 150 million in just one day, twice mentioned Kohl’s department store. The result? The company’s app leapt to the top in the iOS app store. No planned (and expensive) campaign could have hoped for such an outcome.
(Thanks for the video link, Gary!)
