Studio Brussels asked astronomers at Belgium's MIRA Public Observatory to select stars that would make a fitting asterism in memory of David Bowie. (Of course, only the International Astronomical Union can officially name stars and other astronomical objects, and it's almost always with a number.)
In any case, this effort was tied to the "Stardust for Bowie" annotation project for Google Sky. There is also an unrelated Change.org petition to "Rename planet Mars after David Bowie."
(via The Guardian)
