Survive-All Fallout Shelter radio ads

Mark Frauenfelder 3:53 pm Fri Mar 28, 2008

TradeMark G. says:

In response to the bulletproof "anti-terrorist" bed…

Over at Dinosaur Gardens, I just posted MP3s of a radio ad campaign for Survive-All Fallout Shelters:

"The international struggles of our world may lead to… (ka-boom) NUCLEAR HOLOCAUST!"

Nothing lends itself better to a fear-based advertising campaign than your family’s radioactive death. So when the Mort Kridel Advertising Agency was asked to create a radio ad campaign for Survive-All Fallout Shelters, they did their PR-darnedest to scare the Wonder Bread crap out of nuclear families everywhere. Tense horn stabs and canned explosions bracket sales pitches like:

Radioactive fallout, that deadly by-product of a nuclear attack, will kill literally millions of unprotected families in the event of an atomic attack. Is YOUR family protected? Do YOU have a fallout shelter?

Each Civil defense approved, basement-type, Do-It-Yourself fallout shelter includes: A complete fully-stocked first aid kit! Extra strength saran and rayon bunks! A radiation meter and individual dosimeters!

Civil defense approved, FHA approved, no money down, five years to pay!

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