Chuck E. Cheese targets moms with lattes, salad, and more wine and beer

David Pescovitz 8:59 am Tue Oct 6, 2015

Chuck E. Cheese is hoping to market itself to "millennial moms" by expanding its beer and wine offerings, selling lattes, and amping up the salad bar. They should put in a boxing ring to ensure better viewing of the infamous Chuck E. Cheese parental brawls that break out at kids birthday parties!

“Her kids know it’s a fun place to go, but millennial moms want to provide that great experience without sacrificing for themselves,” Greg Casale, head chef of Chuck E. Cheese’s parent company CEC Entertainment, told Bloomberg. “Before she was a mom, she was going to places like Panera and those concepts. She wants something that fits into her millennial lifestyle.”

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