Oh, alright, soylent green it ain't. But Pepsi will soon begin disclosing on Aquafina bottle labels that the beverage is, in fact, no more than filtered tap water — Aquatappa. Specifically, the labels will refer to a "Public Water Source." The change comes in response to a campaign from a group called Corporate Responsibility International, and they argue that bottled water is dangerous to the environment. LAT: Link. CRI's press release: Link. Reuters: Link. (Thanks, Eric Herman, Farhad Manjoo)
Reader comment: Jon Power says
Following your Aquafina story, did you know that Coca-Cola already failed to sell the UK bottled tap water, three years ago. It was a total PR disaster and was withdrawn. Yay for us!
Oh, and it gave you cancer. So now you know. Link.
