The company was founded by a formon (former Mormon) named Ann Jackson who was married as a teenager and has since divorced and left the faith — she'll sell "temple garments" (AKA "magic Mormon underwear") to anyone who wants 'em, and promises that none of the profits go to the LDS.
WHY WOULD I WANT TO WEAR MORMON UNDERWEAR IF I’M NOT MORMON?
*
Comfort*
Humor*
You believe in freedom of underwear*
You have a fetish with Mormonism*
You used to be a Mormon, still love the underwear, and you’re no longer in contact with your supplier*
You’re a costume designer for a Mormon mockumentary*
Your wife has a thing for Mormon boys, and you’re trying to satisfy her needs*
You want to dress like/feel/be Ann or Mitt Romney*
You want the funniest political Halloween costume of 2012
(via Making Light)