Don't miss the New Yorker profile of Shingy, aka David Shing, the “Digital Prophet” AOL pays some six figures to “fly all around the world and go to conferences.”
Are you jealous? Do you want to make unkind jokes about him? You may be suffering from Shingenfreude.
Snip from the New Yorker profile:
He took an Uber car uptown to IPG Mediabrands, an advertising firm, where he was due to give a speech. “I think some folks from Applebee’s are going to be in the house,” he said. “I’m more of a caffeine-free, gluten-free, raw-food sort of guy, but I am able to find something to like in every brand once I hear their story.”
He told the Applebee’s people that to make their brand “remarkable, reactive, and relevant” they have to tell stories in real time. Everyone is talking about SoLoMo—social, local, mobile—but they should be talking about HoMo: home/mobile, cell phones used on the couch.
Noted.
