90s cable mogul is "deeply, hilariously wrong" about future of media

Mark Frauenfelder 10:43 am Tue Jun 27, 2006

John Battelle has great fun eviscerating cable TV baron Leo Hindrey's argument that Yahoo and Google will perish under the awesomeness of cable and telco distribution and content creators like Disney.

This guy is deeply, hilariously wrong. TechDirt points out the first reason – he's missing that folks don't go online for content alone, in fact, they go online to communicate, converse, and to declare who they are in the world. Sure, they also expect content to be there, but increasingly, it ain't Time Warner's or Disney's, it's YouTube or blogs. And if the Disney's of the world want to succeed on the Web, they best learn from the habits of the web natives, and not shove mid 1990s media models down their throats.

But Hindrey is also missing that the business model of controlling proprietary content due to massive capital outlays and control of distribution channels is, well, no longer the only game in town. There's a new distribution sheriff in town, and his name is search. His deputy is the open Internet. Get used to it. It's not going to go away.

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