Diana Eng's journey into an abandoned sulfur mine in a dormant volcano to view this season's most popular yellow color

Mark Frauenfelder 12:55 pm Fri Jan 4, 2013

My friend Diana Eng is a fashion designer. She says:

A couple of years ago trend forecasters at Premiere Vision said a highlighter neon yellow would be a big color for Fall/Winter 2012. I’ve been seeing this color for a while at American Apparel which didn’t mean much since they cater to hipsters. But when I walked into the Gap this holiday season and saw neon yellow everywhere I knew that the self-fulfilling trend forecast had come true! How much do I love this type of yellow?

I visited an abandoned sulfur mine situated in the center of a dormant volcano on White Island to view a super concentrated neon yellow, sulfur. Yes, I like to stare at colors and vacation to spots of geological interest.

Seeing this color in real life is kind of surreal, because it’s so vibrant, it looks unreal

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