Charming teens turn into cold-hearted capitalists playing AT&T phone company simulation

Mark Frauenfelder 12:31 pm Wed Jul 11, 2012

Dan Rubin says:

SimCity and D&D have nothing on "New City Telephone Company," a business
simulator that challenged 1970s kids to run a phone company. AT&T
commissioned and distributed the game to schools in the mid-1970s, and this
film documents two middle and high school classes as they navigate a
minefield of disgruntled workers, plaintive investors, and shark-like sales
teams.

Don't miss the evil half-smile of the cute redhead as she listens to a
pensioner complain about company stock, or the room full of bored faces as
the proctor explains in ridiculous detail the proper way to rank goals. If
you enjoy watching nascent capitalists eagerly discuss how to get one over
on the staff, this is the video for you.

AT&T Tech Channel: New City Telephone Company (Thanks, Paul!)

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