Astounding 3D effects projected onto a building's facade

Cory Doctorow 9:32 pm Mon Nov 7, 2011

This LG mobile phone ad "event" projected a startling and well-conceived montage of 3D effects onto a building's facade in Berlin. It's all very spectacular and beautiful — pretty amazing for an ad (though I can imagine that if a whole city were taken over by this sort of advertising every night, it would be rather tedious). Meanwhile, I seriously covet that projector, which is blasting out enough lumens that I wonder if it incinerates small insects that stray into the path of the beam. I could get into serious mischief with one of those.

LG Optimus Hyper Facade in Berlin – Long Version

(Thanks, Dad!)

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