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How Harley-Davidson killed itself

How Harley-Davidson Killed Itself

Harley-Davidson leveraged itself up the eyeballs as its brand tired and its business turned into a maze of protectionism and politics. Then the pandemic hit.

“Most people blame me, the millennial,” says Ryan Kluftinger, introducing a 14-minute, excellently-produced mini documentary. ” … but it wasn’t me that let the poisoning happen. That started forty years ago.”

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