Boing Boing Staging

Chipsteaks are unique and delicious, with tremendous protein value

Benest's of Millbrook - Chipsteaks 1977

Behold the chipsteak, here presented in an extremist British incarnation but also popular in the United States until about that time. Perhaps it’s time for a chipsteak renaissance? Meet Major Stuart Benest (1915-2002), proprietor of the Benest supermarket in Millbrook, Jersey. in the late 1970s, who offers a very convincing argument. He’s a Monty Python character brought to life and quite wonderful.

From 1977, here’s a very special Benest’s of Millbrook advert.

What makes it special and different to the rest? Well, the owner of arguably the most famous Channel Island voice ever, makes an in-vision appearance.

So spend the next minute in the company of Major Benest and his dulcet tones, as he gleefully showcases the type of grub you could have enjoyed on a Channel Island table in 1977. All made under relentless supervision…

If you enjoyed this ad, you’re in luck: there’s an entire mini-documentary about the supermarket and its incredible booming-voiced advertisements.

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