Boda Bodas are the ubiquitous motorbike taxis of Nairobi; Boda Boda drivers are in an arms-race to produce the most elaborately decorated motorbikes in order to differentiate themselves from the competition.
The Ugandan-Kenyan fashion designer Bobbin Case and the photographer Jan Hoek created new fashion looks for seven Boda Boda drivers that matched their bikes, a venture that was so successful that the drivers kept their outfits and now wear them to work: “The nice thing is that because of their new outfits their income went up, so they really kept on using their costumes. Maybe if you by chance visit Nairobi one of them will be your taxi guy.”
Boda Boda Madness [Jan Hoek]
(via Kottke)