Boing Boing Staging

Drivers headed to Atlantic City get stranded when a glitchy Waze ad sends them to the wilderness

If you’re on a road trip Wazing it to Atlantic City’s Borgata Hotel Casino & Spa, you might want to double check your directions. When people click on an orange logo for the resort in an ad on the Waze app, a glitch is sending people onto unpaved roads in New Jersey’s Pine Barrens wilderness, 45 miles away from the casino. And many drivers have needed help after becoming stranded.

According to The Washington Post:

Jackson Township police posted on Facebook that officers in recent weeks have had to help motorists who followed the directions into the Colliers Mills Wildlife Management Area, where they became stuck on unpaved roads.

“The wildlife area is comprised of more than 12,000 acres, mainly located in Jackson and Plumsted townships, which is about 45 miles (72 kilometers) away from the actual Borgata Casino in Atlantic City,” police said…

The address on the ad is correct, police said, but the location pinned with the ad is actually in the Colliers Mills wildlife area, police said.

Image: Matt Swern / Flickr

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