Baylor University used puppets to announce its newly signed football players

National signing day is when high school athletes sign letters of intent to play for specific university. It’s a big enough deal for college football fans that ESPN was updating it class rankings every hour. (Apparently Clemson did well, and USC did poorly.)

Each school wants to get as much attention as possible. This year, Baylor announced each player with two tweets, one a traditional highlight reel, and another featuring puppets: