An oral history of the 2009 Folgers Incest Ad

Mark Frauenfelder 4:34 pm Mon Dec 16, 2019

Gabriella Paiella of GQ presents this excellent oral history of what has come to be known as the Folgers Incest Commercial of 2009.

Folgers should remake the commercial and hire the actors who played Cersei and Jaime Lannister.

When I first saw the ad, I thought: wait, are they fucking? (Then, every time after that: okay, they’re definitely fucking.) As I would come to learn, I was hardly alone. The reaction to the ad was an example of the internet at its most fun—the phenomenon of collectively realizing that the specific thing that you believed you’ve singularly noticed is actually a widely-held opinion. Memes, articles, and parody videos abounded. It even inspired a genre of vividly-rendered fan fiction known as “Folgerscest.”

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