Troll Factory is an entertaining online edugame that shows you how disinformation merchants infiltrate social media and spread their corrosive anti-democracy propaganda.
Yle’s Troll Factory game asks you to imagine you are a professional troll who tries to amass influence in social media by spreading fear, bias and suspicion using botnets, paid marketing and internet memes. The game combines authentic social media content with game-like simulation that’s personalised based on the user’s choices.
Fake news, hate speech and conspiracy theories spread in Facebook, Instagram and Youtube. The big internet behemoths can’t stop this from happening. So it’s becoming increasingly hard for people to notice when they share, comment or like something inaccurate online — even unintentionally.
“We decided to turn the whole fake news problem upside down. What if you became an actual troll to understand the motives and intentions behind today’s information wars?” says Jarno M. Koponen who’s leading the project for the Finnish Broadcasting Company Yle’s News Lab in Helsinki.