Explainer video: How to influence others


Influence: The Psychology of Persuasion is Robert Cialdini's absolute classic book outlining six principles that you can use to convince people to do things and/or defend yourself against coercion. I hadn't seen this 2012 animated explainer video above narrated by Cialdini and Steve Martin, not the comedian but rather co-author of Yes! 50 Scientifically Proven Ways to Be Persuasive.




(via Laughing Squid)