It only looks like these Fashion Week models are being dressed by drones

Issey Miyake’s presentation at Paris Fashion Week featured dancers, skateboarders, and models wearing skin tone undergarments.  Once the models walked into position, they were dressed by a mechanism descending from the air.  Contrary to a viral tweet, the delivery mechanism was ropes and pulleys, not drones:

W Magazine discussed designing for virality earlier this month:

Simon Porte Jacquemus has a simple and savvy approach as a fashion designer: Will his clothes look good on social media? So far, it has served him well. It was, for instance, the reason he created La Bomba, a straw hat so massive it could shade a small village, for his spring 2018 show. “My team said, ‘Simon, no one is going to wear these huge hats, we’ll just make a few.’ We sold hundreds,” he notes. It is also why, for the same show, he shrunk down his Le Chiquito ­handbag to absurd (and adorable) doll-size ­proportions—a move that launched a thousand memes, and resulted in yet another success. “If it’s cute on ­Instagram, it will sell,” he explains. “That’s just the world we live in.”

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