Mattel launches line of "gender inclusive" dolls

David Pescovitz 9:57 am Wed Sep 25, 2019

Mattel, makers of Barbie and many other toys, has launched "Creatable World," a line of $30 customizable dolls with "extensive wardrobe options, accessories and wigs allow kids to style the doll with short or long hair, or in a skirt, pants, or both."

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” Kim Culmone, Senior Vice President of Mattel Fashion Doll Design, said in a statement. “Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”

Creatable World dolls (Amazon)

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