Extremely epic video shows how pencils are made

Rob Beschizza 6:08 am Mon Sep 16, 2019

Faber-Castell's been making pencils since 1761 and wants to show-not-tell you about them. Wordless cinematography and a epic soundtrack right out of Hollywood.

Producing 2.3 billion pencils a year and being in the business for over 257 years, Faber-Castell has a sound know-how of how quality pencils are made. Have a look behind the scenes of our manufacturing.

The beauty of this video is the tension between two advertising concepts: "make the industrial process look artisanal" vs "glorify the scale of the industrial process." So you end up with intimately-recorded pencil-scatching noises played comically loud, fighting for attention against Logic Pro's orchestal sample library.

Previously

• Epic glove ad explains benefits of gloves
• Epic chains ad explains benefits of chains

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