Much like the "War on Drugs," no one won the Cola Wars.
Week 7 Pepsi Challenge 1975 tvc
In 1975 Pepsi started a blind taste test called 'The Pepsi Challenge' the idea was to show folks enjoying Pepsi far more than Coca-Cola, and thus steal Coke's customers.
WAR.
Coca Cola 1971 "I'd Like to Teach The World To Sing"
Coke abandoned its peaceful methods of attracting customers, like teaching folks to sing about the unifying joys of sweet soda, and started to play on our patriotism.
1975 Coca-Cola Commercial "Look Up America"
Thus a massive escalation began, and the Cola Wars destroyed society. Many commercials were flighted, many lives were destroyed, and teeth. Those sugary drinks are bad for your teeth!
Now look where we are:
Commercial Ads 2019 - Coca Cola - A Coke is a Coke - Super Bowl 2019
