Democratic presidential hopeful Pete Buttigieg's brand typography

Rob Beschizza 5:32 am Mon Apr 15, 2019

Pete Buttigieg, the first openly gay Democratic candidate and a proponent of "democratically influenced capitalism", has his own campaign brand typography. Faces include Aktiv Grotesk ("sleek lines [that] feel equally modern today as they would have in an old Studebaker ad"), Industry ("the visual language of American manufacturing … industrial, sporty or military") and Domaine Text ("a sophisticated companion to the modern geometry of Aktiv and the stark boldness of Industry")

Here's the (since removed) placeholder text, as spotted by Brett Banditelli.

Says it all, really.

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