Boing Boing Staging

I have improved Staples' new logo

Staples has unveiled a new logo, pictured above (with the old logo beneath it).

Notice what’s wrong with it? The store is called Staples but the logo depicts only a single staple. The old “L” hinted at the physical object, to be sure, but so abstractly it wasn’t a problem.

The fix:

Now we can sleep at night. You’re welcome!

Exit mobile version