Code recreates Pfizer's 1956 effort to procedurally generate drug names

Rob Beschizza 9:25 am Fri Nov 30, 2018

Procedural generation isn't just for video game landscapes and galaxies. The technique for creating vast amounts of realistic but uncannily superficial content goes back a long way. Pfizer used it to generate drug names in 1956, feeding code to an IBM mainframe and getting potential products in return.

James Ryan (@xfoml) posted excerpts from news article from the time (above), and it's fascinating to read how it's described for a mid-1950s lay audience to whom computers and their ways were utterly alien.

Based on the newspaper's description, Hugo (@hugovk) reimplemented the 60-year-old generator, and now you too can generate thousands of realistic but uncannily superficial drug names.

Some picks:

NEW DRUG NAMES

scudyl
whirringom
reenef
entreeic
suffuseeta
duplexune
nickelan
raunchyata
handbillal
gammonasa
pluckerel
slawax

…
IMPROPER FOR A FAMILY MEDICINE CHEST

loraliva
crumpledol
moralura
burnishite
smuttyevo
sucklingify
hagfishat
cockpited
moralux
ballcockose
shittyule
cocklesex

From the full output list I like "coughedore" — like a stevedore, but for unloading mucus.

I wonder how long it took Pfizer to realize that procgen is useless.

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