Whether you are Instagram famous, or have just a moderately large following of 1,000 followers, This Is Not A Sushibar is a restaurant in Milan that gives you a discount, if not a free meal, depending on your Instagram stats.
In other words, along with an Instagram post that includes @thisisnotasushibar and #thisisnotasushibar, “the more followers you have, the more you can eat without having to spend a cent,” according to Oddity Central.
Here’s the breakdown:
1,000–5,000 followers = 1 free sushi plate
5,000–10,000 followers = 2 free plates
10,000–50,000 followers = 4 free plates
50,000–100,000 followers = 8 free plates
100,000 followers = 1 free lunch or dinner
This Is Not A Sushibar began its marketing gimmick on October 11, and it’s not clear how long the restaurant plans to accept this form of “currency.”
Image: Pexels/CC0 License