The humorous story of Donkey Donald's, aka Dunkin' Donuts

I never know where our conversations are going to go when I get together with my friend Mark of Cardhouse. His tastes are more esoteric than the average person and I’m always surprised and amused by what he shares with me.

So, we had lunch Wednesday. Somehow Dunkin’ Donuts came up. He asked me if I had remembered when he posted about Donkey Donald’s (in 2013). I hadn’t. He explained.

He cited a Tumblr written by two NYC concierges in which they shared funny stories about their job. The blog is called how may we hate you? and their “Donkey Donald’s” story is as follows:

Then he tells me that, back in 2013, he reworked the Dunkin’ Donuts logo to become, of course, the Donkey Donald’s logo (lead image).

Then he says when Dunkin’ Donuts changed its name to simply Dunkin’ recently, he updated his Donkey Donald’s logo to simply Donkey (because, of course):

Talk about playing the logo long game!