Apple exposes new phone names in website source code

Today's press event will have the details, but view source offers an unexpected preview this morning. All Things How, The Verge and others spotted the iPhone XS, XS Max, and XR in files hosted at Apple.com, confirming one speculative device (the Max), revealing another (the XR) and disappearing a third (the rumored XC).

The XML file mentions the Apple Watch Series 4 by name, and new watch bands in wider 40mm and 44mm sizes (existing Apple Watches are either 38mm or 42mm) and a variety of colors.

The file has been pulled, but not before we grabbed a few screenshots.