The movie trailer business is booming, even if theatre attendance isn't

Andrea James 4:03 am Tue Jul 24, 2018

Thanks to YouTube and short attention spans, the humble movie trailer has surged in popularity in the past decade. In that time, the number of agencies that make trailers jumped from 12 to over 100.

Via VICE News:

These promos are “that one form of advertising that you actually want more of,” explains Jon Penn, CEO of the National Research Group. And thanks to an increase in online availability, they’re also easier to find, watch, rewatch, analyze and share theories about.

This trailer boom has lead to an increase in the number of trailers being cut and a robust job market for professional trailer makers. More work can mean more competition, too, as a studio will often hire several vendors to work on the same trailer, picking their favorite as the face of their film’s campaign. That means trailer makers are constantly one-upping each other to be the most eye-catching and innovative of the bunch.

• This Is Why You Can't Stop Watching Movie Trailers (YouTube / VICE News)

U.S. is investigating claims that TikTok violated children's privacy

The FTC and the Justice Department are investigating claims that TikTok, the popular social media app with close ties to China, violated a 2019 agreement to protect children's privacy. READ THE REST
Online course shows young artists how to make portraits in Kehinde Wiley's style

The pandemic has inspired a slew of great courses for young artists, like this Bite-Sized Art History course that teaches about President Obama's official portraitist Kehinde Wiley and shows young… READ THE REST
Unbelievably talented 5-year-old drummer wows band with a solo

The band had to stop and let him flex 😄🙌🏽 pic.twitter.com/aBRub7ThzP — E-zrael Ani (@EzraelAni) June 14, 2020 This kid is incredible. READ THE REST
Short Post, just one paragraph

Dessert cheesecake wafer bear claw fruitcake. Fruitcake chupa chups donut candy canes marzipan. Apple pie sweet roll tart chocolate cake macaroon marshmallow carrot cake gummi bears sweet. Pastry sugar plum… READ THE REST
Save 50% on a 1-year subscription to Dashlane's premium password manager

We all know vital information about ourselves and our private digital accounts can be compromised by cybercriminals. However, many would be frightened to know just how compromised they and their… READ THE REST
The Bite Helper removes the itch of a mosquito bite in seconds

While mosquitoes have certainly earned their title as the deadliest animal on earth, their impact on most of our lives is usually a lot less consequential. But even though they… READ THE REST