Boing Boing Staging

Riunite advertising was something out of another universe

Riunite on Ice 1979 TV commercial

Riunite. On ice. Who were they trying to sell this wine? These ads had me cracking up as a child. Were yodelers, robots, and folks with made-up but pretty racist accents really lacking the right choice in pink wine?

Wine on ice is a thing I rarely see, but when I do the people drinking it are generally on an airplane and headed to a good time. The 1980s jingle is the one that seems to come to mind with my contemporaries.

Evidently the Box Wine Revolution did not kill Riunite. They have a website and show some fairly recent awards from San Diego! San Diego is a city revered for their ComicCon, large warships, and proximity to Tijuana, Mexico! So, lets drink up!

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