Sioo:x Wood Protection is a boring company. That doesn't mean its products aren't important. It's just hard to jump up and down with glee over wood protection. Nevertheless, the "world's most boring billboard" that Sioo:x installed in Malmö, Sweden is pretty cool. It's a triple sided outdoor display made of wood that's been treated with preservative. The billboard will remain outdoors for 12 years as a way to demonstrate the effectiveness of Sioo:x's treatment against long term exposure to the harsh environmental insults handed out by Sweden's unforgiving weather.
Boring company makes "the world's most boring billboard" and promises to keep it up for 12 years
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