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Pee on this Ikea ad and get $500 off a crib – if it shows you're pregnant

IKEA seriously wants you to pee on their latest ad

Are you pregnant and in need of a $995 crib? Not sure? Grab the latest Ikea catalog, pee on it, and if you’re expecting, a new price of $495 will appear right before your very eyes (in lieu of the plus and minus sign that shows up on a home pregnancy test). The ad’s slogan at the top of the page says, “Peeing on this ad may change your life,” and they ain’t kidding.

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