OK Go is known for their complicated, flashy music videos, so when the quirky four-man band launched “Obsession” Thursday, the internet took notice. With over a million views already, the video is an impressive visual feast that uses walls of printers (567 of them to be exact) spitting out sheets of paper as its backdrop.
It comes with a warning though. The band writes:
This video has a lot of flashing colors. If you’re susceptible to seizures, be careful, please. Your viewing experience will look significantly better if you manually set your YouTube resolution settings to 1440p or 2160p (for desktop, click the gear icon in the lower right). Just leaving it on “Auto HD” results in some pretty intense distortion during a few sections, because when the the colors and patterns get crazy, there’s actually just too much information flying by for YouTube’s normal HD compression. We broke the matrix. The good people of YouTube have been working with us to solve this (it’s a bit rate limitation issue) over the last 24 hours, but there’s no quick fix, and now it’s Thanksgiving in the US, and we’re all with our families.
The song is from their new album, Hungry Ghosts.
And yes, a lot of trees died in the making of this video but, calm down, the band has already recycled the paper and given the proceeds to Greenpeace.