Beijing’s subway system now includes some experimental cars decorated to look like fanciful, book-lined rooms; scan the QR codes and you get free audiobook downloads for popular Chinese novels.
The whole initiative is actually part of a promotion for the app, which translates simply to “Get”. And to no one’s surprise, it’s an audiobook app.The aim of the ad is to promote a contest currently running on the app, which encourages users to listen to audiobooks for seven days in a row, after which they stand to win a 24K carat gold necklace, which to be honest, is kind of a strange prize for a book contest.
This train carriage was transformed into an audiobook library and it’s magical
[Yvette Tan/Mashable]
(via Bookshelf)
