Man chugs beer seasoned with live wrigglers, cigarette smoke and flaming hooch

In this unsourced video that hit Reddit's front page this morning, a man who appears to be Chinese funnels a handful of wrigglers (minnows? eels? loaches?) into a bottle of beer, tops it with a flaming shot of hooch (baiju?) that he's seasoned with a lungful of cigarette smoke, then impressively chugs it in a matter of seconds, all with an air of showmanship; it's a video that combines self-abuse, animal cruelty, dubious intoxicants, and implausible biological feats.