John Lemon AKA Ben conducted a statistical analysis of self-mentions by popular rappers to determine who among them was most interested in themselves. Mr. West doesn't even make the top 5; the winner was Ms. Minaj.
1st: Nicki Minaj (11.5% of all words)
Three albums. 17,665 words. 2026 explicit references to herself
A self-reference every 8.78 words
42.87 self-references per song
An average of 371.55 words per song
On "Right By My Side" she referenced herself every 3.5 words, or 28% of the song
Her most word-laden song is "All Things Go", at 718 words, with 67 self-references